logo

(800) 637-6929

  • Home
  • Contact Us
  • About Us
  • How it Works
  • Winning Ideas
  • Testimonials
  • Portfolio
Date: 17 Mar 2016
By: Steve Wessel
Tag: Newspaper Advertising
Comment: Comments are off

6 Ways Print Advertising is not Dead

Six-Reasons-Print-Advertising-is-NOT-Dead

With the rise of digital advertising and communication (like online banner ads, social media ads, pay-per-click, and more), many people believe that print advertising is becoming completely obsolete. Here at BestBingoPromo.com, however, we know firsthand that the print advertising industry is alive and well. Smart marketers and advertisers are learning how to leverage print and digital messages together, and are getting great results. There is still a place for print ads in today’s advertising industry, and many advertisers are leveraging print to target a specific audience – particularly in B2B markets.

Print advertising isn’t dead, and below are six reasons that prove it’s true:

1. Print Advertising is Still Highly Credible

Studies show that readers trust the printed page, much more than they trust internet content or television commercials. Something about seeing the information right there in print – having the ability to reach out and touch the page, or even fold it up and put it in your pocket, makes print more tangible and real than digital media.

2. Print Persists

We touched on this point above, but it’s worth repeating. Print isn’t going anywhere – in a very literal sense. Magazines and newspapers pile up in offices and kitchens and living rooms all over the world, and print ads with them. Every single time a magazine is paged through on an airplane, or a newspaper is passed around the kitchen table at breakfast, print ads are getting valuable impressions.

On the flipside, digital ads are fleeting. They are often seen once and soon forgotten. But print ads persist!

3. Print is a Personal Choice

Some people – in fact, a LOT of people – still prefer print to digital. Hundreds of millions of people in the United States alone pay monthly subscription fees for recurring magazine delivery or newspaper service. There is still a vast print market out there, and it would be a shame to waste the advertising opportunities.

Some people do prefer digital to print, which is why it’s a terrific idea to try and leverage both mediums when running an ad campaign.

4. Print is Relatively Easy to Target

When it comes to print advertising, demographics are highly targetable. Are you marketing to doctors and nurses? There are hundreds of business magazines that exist within the health industry on which to focus print ad dollars. Same goes for engineers, gardeners, entrepreneurs … the list goes on and on.
Another relevant point to consider here is the older demographic. Sure, young people are flocking to the digital space in droves – but what about the older generation? They need some of our ad love, too!

5. Print Advertising Drives Purchases

A study out of the Readership Institute at Northwestern University shows that almost two-thirds of readers enjoy magazine ads, and more than 50% read magazines specifically for the purpose of learning about new brands. These statistics tie into the credibility of print point we made above, but the bottom line remains: consumers still rely on print ads to help make informed purchasing decisions.

6. Print Enjoys Consumer Loyalty

More often than not, magazine and newspaper subscribers are incredibly loyal to the print media of their choice. Print consumers tend to pick one and stick with it to obtain industry information, news, and brand/product recommendations for years and years – without ditching print for a digital alternative.

There you have it, folks. Print advertising isn’t dead. In fact, it’s very much alive. It’s thriving! It’s worth your focus and attention, especially within the B2B space.

If you’re looking for an exciting and interactive way to get into the print advertising game, have you considered running a Bingo promotion? Get your sponsor’s print ads in front of thousands of people each week, increase single-copy sales, and give your local community something fun to do, as the excitement builds with every number they mark off. Contact us today for more details.

About the Author
Social Share

    Categories

    Recent Posts

    • The Messenger
    • What’s in it for me?
    • More Revenue Streams with Bingo!
    Optimize Your Market

    Advertisers know.

    An engaging promotional game is prime advertising real estate.

    » Learn More

    Advertising Ideas

    Customers play to win.

    Newspaper play and win promotions keep readers coming back for more.

    » Learn More

    Prizes Win Readersip

    Increase readership.

    Bingo players won't want to miss the latest call numbers.

    » Learn More

    4 Steps for Success

    Generate Bingo buzz.

    Engage newspaper readers with positive emotional participation.

    » Learn More

    • What’s in it for me?

      Why would I, as a business owner, want to sponsor a Bingo promotion in your newspaper? Placing an ad on a bingo card is roughly equivalent to placing 60-70 ads – only better – because it comes with a guarantee that readers will see and interact with my ad! They... » Learn More

    • The Messenger

      8:07 pm

      We loved the promotion and our client was thrilled! Our readers were engaged everyday so that was great!!!Our client ran a total of 94 ads (4 column by 5 inch... » Learn More

    • Home
    • Contact Us
    • About Us

    How It Works

    • How it Works
    • Advertising
    • Game Play
    • Prizes
    • ROI
    • FAQ’s
    • How it Works
    • Winning Ideas
    • Testimonials
    • Portfolio

    Connect With Us

    Facebook

    Twitter

    Email

    SWC Bingo Promotions

    < /br>

    4305 MT PLEASANT ST. NW, SUITE 202
    NORTH CANTON, OH 44720
    TOLL FREE: (800) 637-6929
    PHONE: (330) 493-0848
    FAX:(330) 493-2673

    OhioNewsMediaAssoc

    ©2013 SWC Bingo