Anchorage, Alaska is a terrific place to live. If you’ve never been to Anchorage, imagine it this way: the perfect combination of urban living and the adventurous outdoors. Surrounded by six gorgeous mountain ranges (yes, six!), all visible from downtown, Anchorage offers its residents a unique experience very, very different from those living in “the lower 48.”In part due to its unique nature, Anchorage residents have cultivated a very tight-knit community. Fishing, hiking, sight-seeing, snowmobiling – these are all activities enjoyed frequently by the residents and visitors of Anchorage, Alaska. But this tight-knit community has a competitive edge, too, which is why we think a Bingo game would be the perfect print advertising opportunity for businesses located in Anchorage.
What is a Bingo promotion?
A Bingo promotion is a game played by an entire community (like the residents of Anchorage!) at one time. Bingo games are typically facilitated by a local newspaper, like the Anchorage Daily News, for example. Bingo cards are printed and distributed with the newspaper (this typically happens on a Sunday, when single-copy sales are highest), and call numbers are printed within the pages of subsequent editions of the paper. Like traditional Bingo, players mark squares off their individual Bingo card as the numbers are “called” (or in this case, printed). The first player to get an entire column, row, or diagonal wins the game.
Keep in mind, the game is highly flexible and customizable, so the definition written above can be altered depending on a number of factors.
Who benefits from Bingo promotions?
In short, everyone benefits from a Bingo promotion. The Anchorage Daily News would benefit, because Bingo promotions help newspapers increase subscriber rates and boost single-copy sales. Local businesses would benefit, because they have the opportunity to sponsor the promotion. Sponsoring a Bingo promotion could include a custom advertising package ranging from simple, straightforward branding on the Bingo cards and in the newspaper to offering game players special promotions and coupons. Sponsoring a Bingo promotion would increase brand awareness and, often times, foot traffic and store visits. And, lastly, Anchorage residents would benefit because they would have the opportunity to participate in a fun game, join their fellow residents in a neighborly competition, and win a great prize!
Have Bingo promotions worked in other cities?
Absolutely! Bingo promotions are a tried-and-true method of unique, attention-getting advertising. Check out the case studies below to see exactly how Bingo games have impacted cities in other parts of the country:
- The Free Press in Mankato, Minnesota Captures Readers’ Attention, Increases Single-Copy Sales By 50% with Best Bingo Promo
- The Press Republican in Plattsburgh NY, New York Draws Advertiser Back In with Bingo Promotion
- The Indiana Gazette in Indiana, PA helps sponsors and readers win big with successful Bingo game
How else can a Bingo promotion positively impact a sponsor?
Sponsors benefit from Bingo promotions in some obvious ways, like increased brand visibility (exposure to thousands of potential customers) and a long-term advertising opportunity (Bingo promotions can last up to 12 weeks), but some of the benefits are much less obvious.
- An increased sense of community. Although some are incredibly competitive and want to win at all costs, generally Bingo players report feeling a sense of camaraderie and togetherness with their fellow community members.
- An outpouring of gratitude. Many advertisers, including Parker Chevrolet in Plattsburgh, have told BestBingoPromo.com that Bingo players have actually gone out of their way to express gratitude toward the sponsoring business for facilitating such a fun promotion.
- A boost in foot traffic/store visits. Tandem Bagels, a local bagel shop with two locations in Mankato, experienced a nearly unmanageable spike in business after sponsoring a Bingo promotion. In other words, their business sky-rocketed!
A number of businesses in Anchorage could benefit from sponsoring a Bingo promotion, like local hotspots Simon & Seafort’s and Boutique Blush.
Are you interested in learning more about Bingo promotions? Are you an Anchorage business interested in teaming up with the Anchorage Daily News on a fun-filled Bingo game? If you answered yes to either of the previous questions, we’d love to hear from you! Contact us today.