The Daily Democrat decided to change the promotion from Bingo to a Shopping Spree Challenge. We used the names of their sponsors’ products instead of numbers. A product was called every day instead of a number.
Gamification is a hot topic in the advertising industry right now. Gamification, or game-based marketing, applies the fun and interactive elements of gameplay to non-game applications, like marketing and advertising. A great example of effective game-based marketing goes back to the late 1970s when airlines rolled out the very first... » Learn More