Bingo gameplay is a lot of fun, but it’s the promise of winning that keeps customers coming back for more. The nature of the Bingo winner’s purse is entirely up to you. While your paper can certainly choose to furnish a prize of its own design, it is typically the advertisers who provide the promotional winnings. The result is a circulation booster that essentially pays for itself. Winnings can be anything from cash, gift cards or store credit to an Ipad or a new car. Sponsor provided prizes such as these sweeten the pot for the player and add serious value to the advertiser’s space purchase — at potentially no cost to your newspaper.