We all know declining ad revenue is a big concern for newspapers across the country. A Bingo promotion is a great way to help increase print ad sales because they offer high value, high frequency advertising space.
Here are some tips on getting sponsors for your Bingo promotion and increasing ad revenue:
Remember – ad space on Bingo cards has unparalleled face time for your sponsors! Readers seek out the cards and keep them on the breakfast table for weeks and look carefully at them every time new call numbers are published! That’s a great bang for an advertising buck!
Offer additional advertising space in conjunction with the call numbers. Readers anticipate when the next number will be announced and look for it in the paper. A number published in, on, or beside an ad will draw focus to the ad, another win/win for your advertisers.
Some sponsors choose to print a coupon on Bingo cards or offer a special deal if the reader brings in the printed call number from the paper. Your sponsor will get quantifiable response from the coupons and special offers.
Pre-promotional publicity offers additional opportunities for building ad revenue. We have many clients who tell us that their readers ask when the next Bingo game is coming and watch for announcements. Be sure your readers know when it’s coming by advertising it well and let your sponsors pay for it.
An advertising package that offers pre-publicity, Bingo card advertising, and call number ads can be a great value for your sponsors!