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The Indiana Gazette

indianaGazette-oneSided

Coverall Bingo Card


Promotion Details:

The Indiana Gazette prints on only one side of their Bingo cards, but they still procure multiple sponsors. The prize is $500 Bingo Bucks which spend just like cash at any of the sponsors. This newspaper also holds an event at Indiana Mall which is one of the sponsors. The grand prize is doubled if the winner is present so the prize of $500 becomes $1000 – a great way to encourage more participation, more enthusiasm and more foot traffic at the mall!

The rules are published on the newspaper web site and also twice weekly in the newspaper for the duration of the promotion.

This client has chosen to require participants to cut the call numbers out of the newspaper to cover the corresponding number on the Bingo card.

Date: February 15, 2013