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The Trentonian
Sweetheart Bingo
Promotion Details:
The Trentonian chose to insert the Bingo cards into the newspapers on Valentine’s Day which was a Thursday. They used the theme of Valentines on the bingo cards and carried it through the promotion.
They chose to only offer two ways to win: Coverall and a Drawing for the second prize. The drawing encouraged readers to fill out the form on the bingo card and send it in.
Date: April 09, 2013
