StarNews

We recently completed our first round of Big Bucks BINGO, partnering with 24 Hardee’s restaurants over 5 counties. A production problem on our end necessitated an emergency printing of 10,000 more cards. Steve at SWC pulled several strings and had the cards printed and overnighted to our production facility. We re-inserted 50,000 cards on time and were in no way prepared for the response. We received numerous phone calls every day for the first 2 weeks of the 6-week promotion. We increased single copy sales about 200-300 per day for the length of the contest, and received a pop of about 700 copies on each of the 2 Sundays that we inserted. Our corporate partner, Hardee’s, reported a “measurable increase” in both sales and foot traffic during the promotion, and as we were wrapping the contest up and presenting the grand prize winner with her check, the VP of Operations asked me if we could do it again, right after the first of the year. They’d like to make this a 3-4 time a year event! Steve and SWC were great to work with and contributed so much to the success of this program. I’d highly recommend it to anyone looking for an easy, fun, successful promotion!

Kathy Tolley
StarNews
Wilmington, North Carolina