- Get sponsors to pay for the promotion and provide prizes. Sponsors can pay for the entire promotion. You get the bonus of added ad revenue to the boost in sales the promotion will already be providing.
- Offer incremental prizes. The excitement level will be sustained at a higher level if you offer smaller prizes such as 1st Vertical Cover, 1st Horizontal Cover, 1st Diagonal, 1st “X”, 1st 4 corners etc. along the way to the Grand Prize/Coverall Bingo.
- Insert Bingo cards in the day the paper has highest circulation, typically a Sunday.
- Publish call numbers frequently enough so that you can expect the promotion to last about 6-8 weeks. It usually takes approximately 50-60 call numbers to produce a Coverall Bingo winner.
- Publicize the promotion before it begins and post the rules somewhere people can find out exactly how it’s played.