The Trentonian

Sweetheart Bingo

Promotion Details:

The Trentonian chose to insert the Bingo cards into the newspapers on Valentine’s Day which was a Thursday. They used the theme of Valentines on the bingo cards and carried it through the promotion.

They chose to only offer two ways to win: Coverall and a Drawing for the second prize. The drawing encouraged readers to fill out the form on the bingo card and send it in.

Date: April 09, 2013