Winning Ideas

Why would I, as a business owner, want to sponsor a Bingo promotion in your newspaper? Placing an ad on a bingo card is roughly equivalent to placing 60-70 ads – only better – because it comes with a guarantee that readers will see and interact with your ad! They will pull it out of the paper and maybe hang it on the refrigerator; or maybe they just put it on the breakfast table so they can check the numbers ev

(Click on images to enlarge) Here are 11 best practices we have learned from smart newspaper executives on how to do this promotion profitably and successfully. Show what the prizes are This is the main incentive for people to play the game so you want to keep that information front and center! Offer multiple ways to win Be sure there are varying levels of difficulty. The first straight line (horizontal, vertical or

 Readers keep bingo cards hanging on their refrigerator for up to 12 weeks! And they look at that card every day to see if they have the lucky number – so your sponsor(s) ad gets face time at least several times a week!Bingo cards are 8.5 x 11 sheets printed in full glorious color which gives you a lot of desirable advertising real estate. You can either get 1 sponsor for the entire promotion or sell space to multipl

With the rise of digital advertising and communication (like online banner ads, social media ads, pay-per-click, and more), many people believe that print advertising is becoming completely obsolete. Here at BestBingoPromo.com, however, we know firsthand that the print advertising industry is alive and well. Smart marketers and advertisers are learning how to leverage print and digital messages together, and are gett

Gamification is a hot topic in the advertising industry right now. Gamification, or game-based marketing, applies the fun and interactive elements of gameplay to non-game applications, like marketing and advertising. A great example of effective game-based marketing goes back to the late 1970s when airlines rolled out the very first frequent flier promotions. These frequent flier programs offered airline customers th

A year or so ago we reported the overwhelming response that the Reading Eagle’s Bingo drawing received which was held at the sponsoring mall. Bingo Event Receives Overwhelming Response. And overwhelming is not hyperbole. 3000 people descending on a mall can be a little scary when you think about the possibilities of stampeding crowds. The mall vendors loved the huge boost in sales, but the mall management had second

There are a lot of things in life that require hard thought and long deliberation – like Pepperoni or Sausage – but a Bingo Promotion? Not so much. First off, as the newspaper, you have no risks. There is nothing to buy, no gamble – until you have the idea sold to your advertisers. We can print and deliver bingo cards in about 2 weeks so you can sell the idea to your advertisers first and then let us know how m

A bingo promotion with prizes is a great way to boost single copy sales and reach non-subscribers. People love to play games, especially when there are prizes, but first you need to let those non-newspaper readers know about the game and the great prizes they can win. Consider using other channels like social media, radio, tv, billboards, or direct mail to spread the word. Is there a big concert or sporting event com