We loved the promotion and our client was thrilled! Our readers were engaged everyday so that was great!!!
Our client ran a total of 94 ads (4 column by 5 inch / full color ads. This was their portion of the Bingo ad space for their ad alone and this did not count any promotional advertising before the contest actually started). This calculated out to be $38.39 per ad / $1.92 pci after expenses.
This was amazing for the client and as I mentioned before, they were thrilled with the promotion!
Looking back at this on our end, the promotion left us with $3,609.53 in new revenue. I am thrilled with the new revenue, however I think next time we would go with a smaller size ad for the client, or a larger investment from them. I would have never thought that I would find a client (unless it was one of our biggest accounts) that would agree to pay $7,000.00 for a Bingo promotion, but now knowing what a great investment it was for them I won’t be timid about asking for more!!!
I know we would be interested in doing this again, or something similar so please keep me informed on anything you have!!!
Barb O’Brion
The Messenger
Ft. Dodge, IA
