With a little imagination, Bingo cards, call numbers, drawings, events can all be a part of a bingo promotion that produces multiple revenue streams. You already know about the potential long-lasting and high value advertising on the bingo card itself. Full color ads printed on both sides of an 8.5×11 sheet guaranteed to be hung on the refrigerator or placed on the kitchen table by your readers and referred to on a daily basis can make for some very happy sponsors!
But the call numbers – the daily number printed in the paper that readers eagerly search for to cut out and apply to the bingo card – are often overlooked as a potential source of ad revenue! You can use the call numbers either as enhancement to the ad package for the bingo card sponsor – or sold separately as less expensive – but still very valuable ad spots. These spots are guaranteed to be seen – no matter where you place them in the newspaper! Call numbers give you up to a potential 75 ad spots that you can tell your sponsors will not get overlooked or passed by – value for which you can charge premium rates!
When you count the ways Bingo can generate revenue, it’s a big winner!
