Why would I, as a business owner, want to sponsor a Bingo promotion in your newspaper?
Placing an ad on a bingo card is roughly equivalent to placing 60-70 ads – only better – because it comes with a guarantee that readers will see and interact with my ad! They will pull it out of the paper and maybe hang it on the refrigerator; maybe they just put it on the breakfast table so they can check for numbers every morning while they drink their coffee. But the remarkable thing is that every single morning when they are checking numbers – they are also looking at MY ad!!
Because of the pre-promotion publicity, readers have been anticipating the bingo card for a few weeks and knew when to look for it. They don’t want to miss it because they know that, not only is Bingo is a fun easy game to play, but they can also win prizes. They search carefully for the daily number in the paper and then check the bingo card to see if they have that number – and that is repeated every day for up to 3 months!
So let’s say our reader gets the paper, looks for the bingo number of the day (which happens to also feature my ad) and sees the number is G47. That number is on his bingo card so he gets the scissors and cuts the number out of the paper and pastes it onto his card. Now, he sees my ad in 2 places every day – once on the bingo card and once where the daily number is featured. This goes on for several months. And it becomes a community experience as well when he goes to work and engages in a little friendly banter about the game.
With all the exposure and engagement I’ve been getting because of the Bingo game, business has never been better. People come into the store all the time and tell me they enjoyed playing bingo and want to know when the next game will be!