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Coverall Bingo Card

Promotion Details:

The Herald Bulletin added a form for readers to return to enter a drawing to win 5 free nights of Bingo, which gave the newspaper an opportunity to build a marketing database of the single copy buyers. There is a second form on the back to enter a 2nd Chance Entry Drawing.

They offered incremental prizes for the First Horizontal, First Vertical, First Diagonal, and then of course, the first Coverall.

The back of the Bingo card was used for spelling out the rules of the game.