Portfolio

Coverall Bingo Card

Promotion Details:

The Troy Record had readers cover their call numbers with a dauber, crayon or pencil and required the participants to keep the Bingo numbers readable.

This paper chose to not use incremental prizes and just awarded prizes for covering the entire card.

The prizes were NY State Lottery tickets which, to many players, enhanced the possibility of a big win.

The Record chose to print only on the front of the Bingo cards.