Generate excitement, build value for your sponsors, and boost readership by publicizing the promotion well before it happens. Your readers need to know when the Bingo game is coming and anticipate the date Bingo cards will be distributed in order to get the maximum benefit from the promotion.
Social media has the potential to be one of your best tools for pre-publicity. Twitter, Facebook, Reddit can all be used to help build the buzz and get more participation in your Bingo promotion. Many newspapers also advertise the promotion on their web site to motivate online readers to buy print versions of the newspaper and boost circulation.
A savvy sponsor will recognize the benefit of publicizing the coming event and will see the added value to their advertising package. The pre-promotion publicity can be combined with ads for your sponsor for additional ad revenue opportunities